[CCTV2 dialogue]: Rococo Jia Wei attended the CCTV dialogue

 Company News    |      2017-10-27
Small input, large output. With the cooperation of Rococo design, to bring a great shock to the ultra - thinking, and now the ultra - thinking has set up their own design team, "whether the enterprise depends on the outside of the brain, or in the internal set up their own design team is right. 

From left to right: CCTV2 dialogue Moderator Chen Weihong, Luo Keke founder Jia Wei, Chaosi partner Wang Weihu 

What is industrial design? What is the charm of industrial design? 

Rocco has designed a ECG tester for the ultra-thinking, it completely changed the customer copy to save the cost of the idea, through the design, ultra-thinking not only has its own core products, but also access to the invention patent and the international red dot design Award, so that ultra-Si medical equipment company out of the plagiarism of international products and processing of no added value of the production status quo. "30,000 yuan of design costs, in exchange for thousands of times the profits," said Wang Weihu Si Si said. 

Small input, large output. With the cooperation of Rococo design, to bring a great shock to the ultra - thinking, and now the ultra - thinking has set up their own design team, "whether the enterprise depends on the outside of the brain, or in the internal set up their own design team is right. Roche founder Jia Wei said in the program, because it allows designers to see the dawn of the industrial design era.



The global economic crisis in 2009 allowed more Chinese companies to re-recognize the strategic value of industrial design, and when companies were unable to win consumers by price cuts, the full-fledged industrial design was able to create new demands. When the product is based on the concept of technical production, the market price is not competitive. "In the whole research and development of new products, according to most people estimate that the technical input accounted for 80% -90%, design investment accounted for 10% -20%, but the design of the input determines the success of the technical input. China Industrial Design Association Zhu Tao said. Technology does not mean that the product is commercialized, does not mean that the product can successfully go to the market, only through industrial design products, in order to more meet the needs of consumers to help enhance product value.